Jonathan began his career as a professional rugby player and during a successful 10 year career, played both domestically and internationally – teams included Saracens and Bristol, and abroad in Italy, Australia and New Zealand . Following his retirement from professional sport, Jonathan went on to discover a new passion for business and pursued a second career in the property industry. The same drive, ambition and commitment that delivered success in sport also built him an impressive record whist working in North London for Knight Frank and then for Savills. Jonathan quickly realised that there was a need to change the conventional agency approach to property. He wanted to build a more personal, bespoke and independent business model that could benefit both the client and the surrounding community. These values and this approach led him to build his company, Primrose Collective.